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Hardback

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from Ashgate
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Stormy Skies is Paul Clark's latest book, published by Ashgate. Stormy Skies challenges conventional wisdom about the factors that shape the fortunes of the world’s airlines.
The book reappraises the cause and effect of crisis so that we can all be better prepared
in the future. The objective of the book is to stimulate debate and provoke policy makers
into thinking in a more progressive manner.

Contents

I Should Have Known Better	A history of crisis and prediction

Tomorrow Never Knows	The delicate balancing act of supply and demand

Love Me Do	The changing nature of traveller expectations

I Want To Hold Your Hand	Airline consolidation: good or evil?

You Never Give Me Your Money	Pricing and revenue management

With A Little Help From My Friends	Social media: a new way of customer management

Strawberry Fields Forever	The environment: a curse or opportunity?

Here Comes The Sun	Scenarios for the future of air travel